Promoting your Website
This is probably the most important aspect for you website. I would recommend that you put SEO on the "back burner" as although something you should be aware there are too many companies out there that will promise you the earth and #1 listing on Google.
I would suggest that you delay promoting your site until you are totally happy with what your audience sees.
I am purposely not promoting this website
I have not really followed my own advice on Semantically composing and linking my pages.