Clickable Links

The concept of a "Clickable Link" is a link to another website or resource on a webpage.

As a website designer you have the choice of making links either clickable on non-clickable.

The problem with a Clickable Link

I think that it is safe to say that most Internet users that make searches and find websites and pages are looking for information on a product or a service.

If you provide a link to that information the chances that your visitor will follow that link never to return is almost 100%. Unless you are being paid to promote that service there is little point in doing so.

Wikipedia and geneological websites are also other reasons why your pages are not being visited. Just think how you use Wikipedia, I know that it hard not to follow links to related topics often forgetting why I was on Wikipedia in the first place.