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Gateway Pages

Search Engines, particularly Google, do not like "Gateway Pages". Internet users do not like "Gateway Pages" as they are a waste of time and just involve more clicks for a visitor to them.

There was a time in the past when it was common to "trade" links. "Link to my page on your website and I will post a link on mine to yours". This has been frowned upon by Google for a long time and it is my understanding that the current algorithm will penalise sites and pages that do this.

On closer inspection of User Engagment Events,

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Qualify your outbound links to Google

This is something that I need to pay more attention to.

This means adding rel="nofollow", rel="sponsored" or rel="ugc" to the anchor link tags.

As far as I know the qualification is only relevant to anchors and redirections in JavaScript don't have to be qualified.

Links

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References: - a note on these

  • How Google's Nofollow, Sponsored, & UGC Links Impact SEO - https://moz.com/blog/ nofollow-sponsored-ugc
  • Qualify your outbound links to Google - https:// developers.google.com/ search/docs/advanced/guidelines/ qualify-outbound-links
  • Gateway Pages - https:// www.wordstream.com/ gateway-page

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