Pinning a Facebook Post

Facebook Post Pinning is an attempt by Facebook to allow their users to make their Facebook pages more like a proper website. It is not only annoying it is an indication that the use of Facebook by those that use this technique are using the wrong platform to promote an event or an opinion.

Hootsuite say:

I disagree, I think that it is a pretty dumb way of featuring content.

The problem with this technique

The major problem is that pinning allows the administrator of the Facebook profile to infuence what the profile displays when another Facebook user accesses the page. This distorts the presntation of the information and new posts are therefore suppressed to appear below the pinned post.

While this may be the desired intention it does not give the uninitiated visitor a true vision of what is current.