Key Performance Indicators

Key Performance Indicators are a report on Google Analytics 4.

When analying your web access traffic it is important to be aware of your user activity.

User retention is key to your websites success.

DAU, WAU and MAU

Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly ActiveUusers (MAU). These metrics measure the number of users who engage with your product or service over the specific time period indicated.

Therefore, the DAU is the number of unique users who did some action each day, the WAU measures the unique users who completed an action each week and the MAU is the number of unique users who completed an action within a month.