Clickthrough

Clickthrough is more usually used in relation to on-line marketing.

When I looked at this in the past I had been more concerned with "Page-Flow", in that I was trying to design pages with menus and enough clickable links to encourage the visitor to look at other related pages to the one that they had found. I only had limited success with this as those that found one of my pages obtained the information they were looking for (unlikely) or what they found was nothing to do with what they were looking for and just left!