Competing with YouTube

In many cases all you need is to be told how to do something. If you search for an answer to a problem you are likely to find a YouTube video showing you how. Often these videos are overly long and take an age for the solution to your problem to become evident and are more an excuse for the maker of the video

The use of YouTube in your own webpages

W3C do actually suggest this. I have even implemented a solution to provide some instructional videos linked from my Parish Council website.