The relevance of Impressions in SEO
I believe that I am in a unique situation with my efforts of SEO. My observations on what an Impression means is not "clouded" with queries about what most Internet users are searching for.
AI Summaries
Now that we have AI the Internet user does not necassarily have to click on a link to a page to see the content. The summary generated by AI could contain information from one of your pages and display that in the search result.
The AI search result may also contain information from other websites and sources so as an SEO implementer it is in your interest to try and determine how the AI came up with the information that looks like it came from you.
The down-side of this phenomina is that that your GSC reports will contain far more impressions than it does clicks.
