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Rolls Royce

This Rolls-Royce motor-car is owned by a gentlewoman of distinguished ancestry, who lives, and has always lived, in a New England town near Boston. The house in which she was born, elm-shaded and surrounded by ample lawns, was built before the Revolutionary War. A proud old place, it upholds the staunch traditions of its owner.

She bought her first Rolls-Royce thirteen years ago; and not without a feeling of regret that the old order was changing. Most of the old elms which she had known since childhood were being cut down. In her long lifetime she had seen the quiet town in which she lived become noisy and bustling with many modern devices—trolley cars, subways, apartment houses, automobiles.

Yet she came to accept one modern device, her Rolls-Royce motor-car. It took her to visit her nephews and nieces, her grandnephews and grandnicces; it took her calling; it took her for pleasant rides through the green New England country. The Rolls-Royce endeared itself to her through its quiet dignity, comfort and unfailing service. Indeed, so closely did she become accustomed to her motor-car that when she returned from Europe in 1923 she bought her second Rolls-Royce. When she came back to America, she was persuaded to have her 1913 Rolls-Royce over-hauled at Springfield. It was explained that Rolls-Royce advised this practice to insure the same perfect service for the second 10 years of its life. “‘Yes,’’ she agreed, ‘‘let my car be overhauled, by all means. But please leave it as it is. Do not put too many modern things on it. If you do you will take away its individuality."’ Such is the sentiment of owning chassis 2612-E.

Such sentiment is a thing apart from mechanical appreciation. Not concerned with cantilever springs, but with surpassing comfort. Nor with vibration dampeners and slipper flywheels, but with effortless transportation. Nor with brakes, linings, cooling areas, but with security. Nor with reasons for economy of operation, but with the fact that her cars are Bin ready to go.

We should be pleased to take you on a 100-mile trial trip over any roads, at any time.

Rolls-Royce, Fifth Avenue at 56th Street, New York. Branches in principal cities.

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References:

  • Rolls Royce advertisement - New Yorker - 1926 - https:// archive.org/details/sim_the-new-yorker_1926-10-09_2_34/page/15/mode/1up?view=theater

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