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Automatically generated content

While researching a strategy for providing SEO services for my community I found that searches for services in the actual village name seemed to contain automatically generated content.

This also could be the result of non-organic SEO technique (otherwise known as a "paid" result. Seeing that I was trying for a generic service for my village for which I am pretty sure these services do not exist, the paid or automatic generatation of search results more than likely.

What Google say:

" Automatically generated - or "auto-generated" - content is content that's been generated programmatically. In cases where it is intended to manipulate search rankings and not help users, Google may take actions on such content. "

Belchamp Walter - a case in point

My first attempt at getting a truely "organic" search result was to try "Belchamp Walter Drone Services" as a search that could be found.
My second was "Belchamp Walter SEO". Both, when specifically searched for returned search results that contained the words "Belchamp Walter". I knew that these services did not exist.

My third is for "Belchamp Walter News". At the time of writing this I have not submitted the URL to Google for indexing. There were search results returned again containing "Belchamp Walter". I did have a result for my Parish Council website, which does have a "news" page.

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The SERP for Belchamp Walter News
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