The concept of an Influencer and a Target

Looking at Social Media in an analytical manner this concept who is which comes to mind. I am not sure who is whom or whether they are one and the same!

However, from what I have observed is that most users don't care and are more of the opinion that there is nothing wrong here and Facebook is a great tool for communication, entertainment and as a source of information (news?).

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The concept of an Influencer and a Target