Looking at Social Media in an analytical manner this concept who is which comes to mind. I am not sure who is whom or whether they are one and the same!
However, from what I have observed is that most users don't care and are more of the opinion that there is nothing wrong here and Facebook is a great tool for communication, entertainment and as a source of information (news?).
- Influencers and targets on social media: Investigating the impact of network homogeneity and group identification on online influence - 🔗 - firstmonday.org - the concept of an Influencer and a Target