There was a time when Google Analytics was a useful tool for authors of small non-commercial websites. Now, and for the last number of years it has been less so.
Before Google changed the way it offered Google Analytcs to webmasters for free you had access to items such as the Search Term that a visitor used to find your website. The situation now, and it has been for some while, is that you either see "Not Supplied" or "Not Avalable" in that slot in GA. My guess that the difference is whether the user is logged into a Google Account and Google use this information to track their own users. A web user with a Google Account is one that uses GMail or one or more of the Google "Cloud" services (Drive, Maps, YouTube etc).
When I look at my mothly reports I really wonder why I bother!
Observed Searches and Visits:
I used to have a section on my web pages (and template) that I recorded searches. I have now removed the section from the template. Pages before this change may still have this section at the bottom of the page below the page footer.
- Webmaster Guidelines - 🔗 - from Google
- Why you shouldn't use URL masking, forwarding or cloaking. - 🔗